[Originally at Wedding Gowns Aren’t the Main Story for This Brand-New Bridal Designer by EMILY FARRA]
Sarah Abbasi hadn’t intended to “do” bridal when she launched her label, Sahroo, last summer, but her knack for all things ivory has turned her into a burgeoning resource for the aisle-bound. Having grown up between Chicago and Pakistan, she has built her brand around the idea of modernizing the “uniform” of Pakistani women.
Elegant matching sets are the foundation of their wardrobe: jackets and trousers, tunics and wide-leg pants, long skirts and blouses. Abbasi has the advantage of knowing exactly how those pieces are made — and how all clothing should be made, really — because she saw it firsthand in her aunt’s design workshop.
Her circa-2019 twist? Adding feathered trims, hand-beading, and a bold color palette, plus more streamlined silhouettes, such as collarless blazers and cigarette pants. Her turquoise and cherry-red sets have become a nice alternative for wedding guests who hate cocktail dresses, but Abbasi has found that her best-selling pieces are actually an ivory feathered jacket and matching trousers.
Women aren’t buying them to wear to a friend’s wedding: They’re wearing them to their own engagement parties, rehearsal dinners, and, in some cases, their actual weddings.
See the rest at https://www.vogue.com/article/sahroo-first-bridal-collection-made-in-pakistan or read more cool stuff on our blog.
Most of the time, we only really get to see what’s goin on in our own little corner of the world. So it’s definitely awesome to see what’s goin on on literally the other side of the world. And it’s also awesome to see that there are so many similarities between us here and someone thousands of miles away, both preparing for a wedding.
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